Twenty-one spare bands, looking for a page.
Every section below is a finished component on the site’s own palette and type, taking the same props as the ones already in use. Nothing here is wired into a real page yet — pick the ones you want and say where they go.
01The arithmetic
Send more. Pay us the same.
Drag the dial. Meta’s side of the bill moves with your volume, because Meta bills you directly at its own published rates. Our side does not move at all.
5001,00,000
Billed by Meta
Grows with you
Charged to your own WhatsApp Business Account, at Meta’s published conversation rates for your country.
Billed by us
₹799 / month
One flat subscription. No per-message fee, no resold credits, no markup.
We are not a message reseller. The conversation invoice never passes through us.
02The 24-hour window
WhatsApp has a clock. Here is how it works.
Every time a customer messages you, a 24-hour window opens. Inside it you can write anything. Outside it you need an approved template. Hover an hour to see which side you are on.
Hours since she wrote
14:00
Inside the window
Write freely — a reply, a photo, a price, a voice note. No template, no approval, and Meta counts it as one service conversation.
- 00:00 · She messages you
- 06:00 · Your agent replies
- 14:00 · She asks one more thing
- 23:00 · Last free-form hour
- 01:00 +1d · Template only, from here
03Four categories
Meta prices the conversation, not the message.
A template is approved under one of four categories. The category decides what it may say, whether it needs opt-in, and what Meta charges when it opens a conversation.
- I
ForOffers, launches, restocks, win-backs
Opt-inRequired
Meta chargesMeta’s highest rate
The category people block. Send it to people who asked.
- II
ForOrder, delivery, booking and payment updates
Opt-inNot required
Meta chargesLower than marketing
Must be about something they already did with you.
- III
ForOne-time passcodes, nothing else
Opt-inNot required
Meta chargesIts own rate
Copy button only. No links, no upsell.
- IV
ForYour own replies inside the 24-hour window
Opt-inThey wrote first
Meta chargesOften free, per Meta’s current terms
No template needed. This is just you, typing.
Exact rates are Meta’s, vary by country, and change. They are billed to your account, never through ours.
04Earning the volume
Nobody starts at a million.
Meta raises your daily limit as your quality rating holds. Send things people want, and the ceiling lifts on its own. Get reported, and it drops just as fast.
Day one
conversations / day
Every new number starts here while Meta watches how people react.
Tier 1
conversations / day
Reached by messaging people who opted in and replying when they write back.
Tier 2
conversations / day
Volume enough for most catalogues, clinics and schools.
Tier 3
conversations / day
Where a national campaign lives.
Unlimited
conversations / day
No cap on unique customers in a day.
Few blocks. The ladder keeps climbing.
A warning in your account. Slow down and check the copy.
Meta cuts the limit until the score recovers.
We can’t buy you a higher tier, and neither can anyone else. Only your own send quality moves it.
05What sits where
Six layers on one number.
Everything here runs on the single WhatsApp Business number you already own. Hover a layer to lift it out of the stack.
Layer 01
One WhatsApp Business Account, in your name, on Meta’s Cloud API.
Layer 02
Approved messages with buttons, media and variables, ready to go out.
Layer 03
Send to a segment, to an imported CSV, or on a schedule.
Layer 04
What happens after a tap: questions, conditions, waits and API calls.
Layer 05
Answers from your site crawl, your uploaded files, your FAQs and your products.
Layer 06
A shared queue with assignment, and delivery, read and reply counts per campaign.
Every layer above the first is optional. The first one is yours whatever you decide.
06A Tuesday
What runs while you’re not looking.
One workspace, one day. The mint dots run themselves. The white ones are a person deciding something.
Runs itself A person decides
07One campaign, honestly counted
Where the numbers actually go.
An illustration, not a promise — your own figures will differ. What matters is that every drop is visible instead of hidden behind one “sent” number.
On the list
Everyone in the workspace
Opted in and not opted out
The only people a marketing template may reach
−5,580 here
Accepted by Meta
Invalid and unreachable numbers fall out here
−318 here
Delivered
The phone was on and had the app
−362 here
Read
Blue ticks, counted from the webhook
−2,480 here
Replied or tapped
The only row that starts a conversation
−9,050 here
Every row above is a filter in the campaign report, not a rounded-up headline.
08Straight answers
Four things you were told that aren’t true.
Tap a card. The sentence you have heard is on the front, and what actually happens is underneath.
09Plain English
The jargon, defused.
WhatsApp’s official vocabulary is a wall. Here is the shortest honest definition of each word you will meet in your first week.
- WhatsApp Business Account
- The account Meta creates in your business name. Your number, templates and quality rating all hang off it. It is yours, not ours.
- Also called an HSM
- A message Meta has read and approved in advance. The only thing you may send to someone who has not written to you in the last 24 hours.
- Marketing, utility, authentication
- What a template is for. Meta approves it under one category and prices the conversation it opens accordingly.
- Free-form message
- Anything you type yourself inside the 24-hour window. No approval needed.
- Consent
- Proof the customer asked to hear from you. Meta requires it before marketing templates, and every opt-out has to be honoured.
- Green, yellow, red
- Meta’s running score of how people react to your messages. Blocks and reports push it down; it decides how many people you may message a day.
- A callback URL
- Where Meta posts every delivery receipt and inbound message. It is what makes a read tick appear on your report.
- Click-to-WhatsApp ad
- A Facebook or Instagram ad whose button opens a chat with you instead of a landing page.
- The name on the chat
- What customers see above your messages. Meta reviews it, and it is not the same thing as a blue tick.
- Messaging limit
- The number of unique people you may start a conversation with in 24 hours. It climbs as your quality holds.
10On the record
What we will never do.
A short list, because the things a WhatsApp vendor can quietly do to you are all on it.
Said plainly- 01
Sell you message credits
Meta bills your account for conversations at its own rates. We take no cut of it, ever.
- 02
Hold your number hostage
The WhatsApp Business Account is registered to your business. Leave and it goes with you, templates and quality rating included.
- 03
Touch your money
Every pay link is minted on your own Razorpay account. The money settles to you, not to us, and we take nothing on top.
- 04
Message your customers for you
Nothing leaves your number that you or your flows didn’t send. No shared pools, no piggybacked sends.
- 05
Call ourselves something we’re not
We are software on top of Meta’s Cloud API. Anyone claiming a special rate or a partner discount is selling you a markup.
11Who does what
Three parties. Nothing blurred in the middle.
Every WhatsApp setup has Meta in it, you in it, and a software vendor in it. Almost all the trouble people have comes from not knowing where one ends and the next begins.
- Owns the pipe
- Approves your templates and your display name
- Sets the conversation rate for every country
- Bills your account directly for what you send
- Scores your quality and sets your daily limit
- Delivers the message and posts the receipt back
- Own the account
- The WhatsApp Business Account, in your business name
- The number, the templates and the quality rating
- The contact list, and the consent behind it
- The Razorpay account the money settles into
- All of the above, if you ever leave
- Make the software
- The dashboard, the campaigns and the shared inbox
- The flow canvas, the AI agent and the reports
- The imports, the segments and the opt-out list
- One flat subscription, and nothing per message
Ask any vendor to draw the same three columns. If theirs takes anything out of the middle one, that is the whole conversation.
12Consent
The gate only opens one way.
A marketing template may only reach someone who asked to hear from you. Here is what counts as asking, what never has, and what happens the moment somebody changes their mind.
Counts as opt-in
They messaged you first
A chat opened from an ad, a QR code, a link or the widget on your site. The first message is the opt-in.
They ticked a box that said WhatsApp
A checkout, a form or a booking where the consent line named the channel, and you kept the record.
They answered a flow
Anyone who replies to a question inside a flow has started the conversation themselves.
They scanned it off a receipt
A printed code or a shelf talker they chose to point a camera at.
Never has
A list you bought
Nobody on it asked for you. It is the shortest route to blocks, reports and a daily limit cut back to where you started.
Numbers scraped off the web
A number being public is not a consent record, and it is not treated as one.
Consent given to somebody else
Opt-in does not transfer with a customer list from another brand.
A tick box that only said email
Consent to email is consent to email.
And when they leave
One opt-out removes a contact from every campaign in the workspace at once. No override, no re-add, no per-campaign exception.
13Triggers
One number, six doorways in.
A conversation can start in more ways than most teams use. Patch any of them to a flow and the greeting, the questions and the tagging run without you. Pick a jack to see where the cord goes.
Patched to
Someone types a word you chose — price, menu, book — and the matching flow answers on the spot.
Keyword opens the thread
14Memory
The chat fills in the card.
Every answer a flow collects is written onto the contact, so the next campaign and the next agent already know it. Step through the conversation and watch the record fill.
- Hi Priya! What brings you in today?Looking for a linen shirt
- Which fit do you usually go for?Relaxed
- And your size?L
- Where should we deliver it?Bandra West, Mumbai 400050
Contact record
+91 98765 43210
- Source
- Website widget
- Interest
- Linen shirt
- Fit
- Relaxed
- Size
- L
- City
- Mumbai
4 of 4 attributes saved
Those four fields are contact attributes. A segment built on them is what the next campaign aims at.
15Your bill, assembled
Pick a plan. That is the number.
The entire price list is one plan and the GST on it. Seats, contacts and flows come with the plan, so nothing appears later.
Plan
3 seats included on this plan
Running total
Prices in INR, billed monthly. Quarterly saves 5%, yearly saves 10%.
16Import
Your spreadsheet is messier than you think.
Nobody’s contact column is clean. Each number is read against the real numbering plan for its country rather than a regular expression, so the same customer typed four ways stops being four contacts.
98765 43210
No country code — read on the India plan
+919876543210
+91-98765-43210
Punctuation is not part of a number
+919876543210
091 98765 43210
Trunk prefix dropped
+919876543210
91 9876543210
Stray spaces, right digits
+919876543210
(+971) 50 123 4567
Read as a UAE mobile, not an Indian one
+971501234567
9876 5432
Too short to be a mobile anywhere
Not a mobile
1800 123 4567
A landline. WhatsApp does not live on it
Not a mobile
The first four rows are one customer, entered four ways by four people. A number that is not a dialable mobile is not a number you can message, whatever the spreadsheet claims.
17Before the first send
Five gates, and who opens each one.
None of this is our approval to give. It is the queue every WhatsApp business number goes through, what each desk is checking, and roughly how long it takes.
- 01
Facebook login
Sign in with Facebook, choose the business and the page, and grant the permissions Meta asks for.
- Signed off by
- You
- Typical wait
- Minutes
- 02
The number
A number that is not signed in to the WhatsApp or WhatsApp Business app, verified by a code Meta sends to it.
- Signed off by
- You and Meta
- Typical wait
- Same day
- 03
Display name
The name customers see above your messages. Meta checks it against the business. It is not a blue tick.
- Signed off by
- Meta
- Typical wait
- Hours to days
- 04
Business verification
Your business documents, read by Meta. You can send while it is pending; the higher limits wait for it.
- Signed off by
- Meta
- Typical wait
- Days, with documents
- 05
Template review
Each template read and approved under one category. The dashboard tracks the status of every one of them.
- Signed off by
- Meta
- Typical wait
- Usually hours
We can tell you where you are in this queue. Nobody can sell you a place further up it.
18Leaving
The door is not locked.
The real test of a WhatsApp vendor is what you can carry out of it. Here is the packing list. There is nothing hidden on the other side of it.
Goes with you
Contacts
Every contact with its tags and custom attributes, as a file you can open anywhere.
Conversations
The history your team built up, chat by chat.
Reports
Campaign delivery, reads, replies and button taps.
The number
The WhatsApp Business Account is in your name, so it moves to another platform with you.
Templates
Approved templates belong to the account. They go where it goes.
Quality rating
The score your good behaviour earned stays attached to the number, not to us.
Stays behind
Our software, and the invoice that stops the day you do.
19Roles
Not everybody needs the billing page.
Access is set module by module, so a role is really a column of decisions. Pick one to see what it opens and what it leaves alone.
The inbox and the people they are talking to. Nothing about money or connections.
- Full
- View
- No access
An illustration of the usual setup. Permissions are set per module, so yours can look different. Seats past the ones your plan includes are ₹750 each.
20One number, everywhere
Your customers are scattered. Your number isn’t.
WhatsApp is the same app in every country your customers live in, and the Cloud API carrying the messages is Meta’s own. Nothing about your setup changes when the dialling code does.
Read on the right plan
Every contact is parsed against the numbering plan behind its dialling code, so an export from anywhere lands in one format.
Priced by Meta, per country
Conversation rates and daily limits are Meta’s, they differ by country, and they are billed to your account instead of through ours.
A template for each language
Templates are approved language by language, so one campaign can go out in the language each segment actually reads.
Nothing of ours in the path
Messages travel from Meta’s Cloud API to the customer. We are the dashboard deciding what gets sent, and when.
Dialling codes accepted
What they all become
Which countries WhatsApp itself reaches is Meta’s to decide, not ours. The codes above are the ones the number field accepts today.